Behind every Diamond Affaire piece is the touch of an Indian craftsman. In our Surat workshop, skilled artisans shape gold, set natural diamonds, and finish each detail by hand. What begins as a design slowly becomes jewelry through patience, precision, and years of inherited skill. Every piece carries their quiet work, their experience, and the beauty of Indian craftsmanship made for today.
At Diamond Affaire, we believe a diamond should not feel out of reach. It can be the first gift you choose for yourself, a memory you mark, or a piece you pass on with love. Our purpose is simple: to make fine diamond jewelry more accessible, so more people can own something real, meaningful, and made to stay.
Some jewelry begins with a picture, a memory, or an idea you have carried for years. At Diamond Affaire, we help turn that vision into a piece made just for you. From the first design discussion to selecting diamonds, creating the setting, and finishing every detail, our team guides you through each step with care and transparency. Every custom piece is handcrafted by skilled artisans in gold and natural diamonds, so what you receive is not just jewelry, but a piece that feels personal, meaningful, and truly yours.
Prachi Gupta — Co-founder
Brand & Design Director
Sumita Gupta — Co-founder
Diamond Affaire began with the vision of Sumita Gupta, who believed diamond jewelry should feel personal, wearable, and accessible to more people. What started as a small idea slowly grew into a brand built on craftsmanship, trust, and meaningful design. Today, while the brand is led by Prachi and Bharat Gupta, Sumita continues to remain the quiet force and foundation behind Diamond Affaire’s journey.
Bharat Gupta — Co-founder
Manufacturing & Sourcing Director